Style Frame

7-Eleven

Most people would not think of 7-Eleven as a place to find healthy snacks and beverages,  however, in today’s market of growing health awareness, 7-Eleven has made some significant additions to their merchandise that most people are not aware of. This includes a variety of fresh foods.

Using the element of surprise, this identity sequence aims to change public perception, by featuring the types of food one might not expect to find at a 7-Eleven.  Playing off their usual expected fare, a bag of chips lying next to other junk foods explodes to release an assortment of healthy foods portrayed in a magical organic landscape.

KEYWORDS: SURPRISE, EXPLOSION, NATURAL, ORGANIC, FUN

Program Used: Photoshop, Procreate