Style Frame

Lego: Rebuild the World

Lego’s Rebuild the World Campaign focuses on the positive change that Lego can instill in the lives of children. In this extension of the campaign, I wanted to show positive change from a not-so-positive experience. Most people would have experienced stepping on the Lego bricks barefoot– it’s very painful and unpleasant. I wanted to change that painful experience into something humorous, fun, and exciting.

When a young child unfortunately steps on a lego brick left on the floor,  it magically transforms her into a Lego super robot that explores space. This transformations playfully depicts how even in challenging moments, Lego can release the power of creativity.  

KEYWORDS: TRANSFORMATION, MAGICAL

Program Used: Photoshop, Procreate